A women's best friend on the Internet - The effect of lifestyle bloggers on the decision-making process of 18 to 29-year-old women in Austria

by Zwickl-Bernhard, Nicole
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Zwickl-Bernhard, Nicole A women's best friend on the Internet - The effect of lifestyle bloggers on the decision-making process of 18 to 29-year-old women in Austria
Zwickl-Bernhard, Nicole - A women's best friend on the Internet - The effect of lifestyle bloggers on the decision-making process of 18 to 29-year-old women in Austria

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Delivery: between 2021-05-27 and 2021-05-31
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Description

Due to immense changes in the online environment costumers have developed from passive bystanders to active hunters. Their new role involves interacting with companies' online marketing campaigns, creating own content and sharing it on social media sites (Moriuchi 2016). Because of low costs, easy set up and usage, blogs, one form of user-generated content, became irresistibly popular ever since they arose in the late 1990ies (Tasner 2015). One specific type of bloggers, so called Lifestyle bloggers regularly publish content about topics like food, fitness, travelling and fashion. While there are a lot of studies dealing with the impact of online reviews on consumer behaviour, this is only half of the deal. Lifestyle bloggers are much more than just ordinary product-tester; they show their personality and lifestyle online - they sometimes even become a brand itself. The ultimate goal of this book is to help marketers understand the target group of 18 to 29 year old women better in the context of lifestyle bloggers as a marketing tool to advertise their products.

Contributors

Author:
Zwickl-Bernhard, Nicole

Further information

Media Type:
Taschenbuch
Publisher:
AV Akademikerverlag
Biography Artist:
After several periods abroad and finishing her studies in business administration and marketing, Nicole Zwickl-Bernhard is currently working in Vienna as a marketing consultant.
Language:
Englisch
Number of Pages:
104

Master Data

Product Type:
Paperback book
Package Dimensions:
0.23 x 0.23 x 0.012 m; 0.174 kg
GTIN:
09786202212052
DUIN:
B6ICBL7TGV2
£30.49
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