Private Label- A Boon for Middle Class
by Premchandran, Shalini
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I am really glad that this book is being published. The book will provide insights into how private labels are perceived by the Indian Middle Class. This book will give you an understanding of how to carry out research work in Management Sciences. To quite an extent you will appreciate how private labels strive to get into the retail sector and become successful. The book clearly specifies the struggle of private labels to rise among the existing tough competition. Wish you all a happy reading.
LAP Lambert Academic Publishing
The author Dr.Shalini is an Associate Professor in Vels University.Her interest is in Retail Management.She had been practicing in Supreme Court and panel member of Central Government of INDIA.She has attended conferences and organised ICSSR funded conference on Social media.
Number of Pages:
27 January 2016
0.22 x 0.15 x 0.017 m; 0.476 kg