Marketing - Ispol'zovanie marketinga v Rossii

by Plotnikova, Irina
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Plotnikova, Irina Marketing - Ispol'zovanie marketinga v Rossii
Plotnikova, Irina - Marketing - Ispol'zovanie marketinga v Rossii

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Delivery: between 2021-06-29 and 2021-07-01
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Description

V dannoj knige my rassmotreli zlobodnevnye voprosy marketinga: kak razvivat' sistemu upravleniya marketingom na predpriyatii, v chem zakljuchaetsya otvetstvennost' kompanii pered mirom v celom. Takzhe osveshheny problemy ispol'zovaniya marketinga v Rossii. Sushhestvuet ryad aspektov, kotorye neobhodimo reshat' komplexno. Jeto nerazvitost' samogo rynka v Rossii; nedostatochnost' kvalificirovannyh kadrov v oblasti marketinga; neponimanie suti marketinga, psihologicheskie bar'ery i otsutstvie rynochnoj motivacii u naseleniya, rukovodstva mnogih organizacij, i chinovnikov; monopolizaciya nekotoryh rynkov i diktat proizvoditelej na nih, osobenno v sfere syr'evyh i jenergeticheskih resursov;tenevaya forma jekonomiki, a tak zhe ispol'zovanie administrativnogo resursa v konkurentnoj bor'be.

Contributors

Author:
Plotnikova, Irina

Further information

Biography Artist:
Plotnikova Irina Dmitrievna - studentka Lipeckogo Gosudarstvennogo Tehnicheskogo Universiteta. Rabotaet v sfere marketinga i zanimaetsya nauchnoj deyatel'nost'ju pri universitete. Sferoj interesov yavlyajutsya marketing, prodazhi i netvorking. Ljubit znimat'sya sportom, tancami, karatje, vejkbordingom, a takzhe puteshestvovat'.
Language:
Russisch
Number of Pages:
64
Media Type:
Taschenbuch
Publisher:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
21 August 2015
Package Dimensions:
0.22 x 0.15 x 0.004 m; 0.145 kg
GTIN:
09783659502538
DUIN:
G5OI5A2J45T
£34.99
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