Rethinking communication strategies in the automotive industry - The influence of environmental claims on manufacturers' communication strategies

by Platel, Léa
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Platel, Léa Rethinking communication strategies in the automotive industry - The influence of environmental claims on manufacturers' communication strategies
Platel, Léa - Rethinking communication strategies in the automotive industry - The influence of environmental claims on manufacturers' communication strategies

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Description

The car industry is a 100-year old industry. During this century it has seen success, glory, and always overcame challenges. Today, it is facing a new issue: the environmental concern. Pressure is coming from both the society and governments, which forces companies to rethink their business practices. However, little is known on how to integrate the physical environment into business strategies, as it never has been considered before. The car industry is one of the most proactive industries when it comes to environmental claims. However, traditional approaches to marketing are no longer adequate as the environmental concern is redefining the economic paradigm and stakeholders' expectations. This book, therefore, provides an understanding on how environmental issues affect business markets and marketing strategies. It particularly highlights some evolving trends regarding green communications and provides some insights into how communication strategies are evolving in the automotive industry. This analysis should be especially useful to professionals in Communications and Marketing fields, or anyone who has an interest in the evolving motor industry.

Contributors

Author:
Platel, Léa

Further information

Media Type:
Taschenbuch
Publisher:
LAP Lambert Academic Publishing
Biography Artist:
MSc. in Marketing studied at Umeå Business School and MA in Internal Business completed at ESC Rennes School of Business.
Language:
Englisch
Number of Pages:
104

Master Data

Product Type:
Paperback book
Release date:
18 November 2010
Package Dimensions:
0.22 x 0.15 x 0.006 m; 0.204 kg
GTIN:
09783843367097
DUIN:
4QPSFQT38MA
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