Market Orientation and Corporate Performance of Insurance Firms

by Ogbonna, Benson
State: New
£47.97
VAT included - FREE Shipping
Ogbonna, Benson Market Orientation and Corporate Performance of Insurance Firms
Ogbonna, Benson - Market Orientation and Corporate Performance of Insurance Firms

Do you like this product? Spread the word!

£47.97 incl. VAT
Only 1 items available Only 1 items available
Delivery: between Monday, 4 October 2021 and Wednesday, 6 October 2021
Sales & Shipping: Dodax

Check other buying options

1 Offer for £48.99

Sold by Dodax EU

£48.99 incl. VAT
State: New
Free Shipping
Delivery: between Monday, 4 October 2021 and Wednesday, 6 October 2021
View other buying options

Description

The book on Market Orientation explores the relationship between the various variables of Market orientation namely customer focus, competitor focus and interfunctional coordination and the corporate performance of Insurance firms in Nigeria. This relationship is without contextual factors like age and market information system. It was observed that a positive relationship existed between them in different capacities. The insurance industry in Nigeria is hereby adjured to adopt the strategy of Market orientation at this time in history of the industry to be able to actualise its potential. The emphases on this strategy will help the industry to compete effectively with other insurance firms in the developed world

Contributors

Author:
Ogbonna, Benson

Further information

Biography Artist:
Pst Dr Benson Ogbonna holds Dip in Salesmanship from Jessey Britain, Dip in Theology, B.Sc, M.Sc, MBA and Ph.D in Marketing. He is a Fellow of National institute of Marketing of Nigeria. A prolific writer with many books and articles to his credit. He is married with four children.
Language:
English
Number of Pages:
140
Media Type:
Softcover
Publisher:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
11 May 2017
Package Dimensions:
0.22 x 0.15 x 0.008 m; 0.254 kg
GTIN:
09783659685675
DUIN:
TBEDMPVROQN
£47.97
We use cookies on our website to make our services more efficient and more user-friendly. Therefore please select "Accept cookies"! Please read our Privacy Policy for further information.