International Marketing HandBook

by Lingappan, Dhamodaran
State: New
VAT included - FREE Shipping
Lingappan, Dhamodaran International Marketing HandBook
Lingappan, Dhamodaran - International Marketing HandBook

Do you like this product? Spread the word!

£33.99 incl. VAT
Only 1 items available Only 1 items available
Delivery: between 2021-06-25 and 2021-06-29
Sales & Shipping: Dodax EU


International marketing professionals are specialists in dealing with a host of complex variables. In addition to the inherent challenges of creating, pricing, and promoting products and services, they must deal with language and cultural barriers, fluctuating currency markets, and unfamiliar legal and political environments. They need to understand the local social, cultural, and business environments of various countries, as well as become familiar with the international organizations (like the WTO, World Bank, and IMF) that influence global trade and business policy. International marketers must carefully weigh the risks and rewards when choosing their mode of engagement in a foreign market, whether it's exporting, joint investment, or direct investment. They must conduct research and analysis to determine the most attractive products and services for each market, and then figure out how to communicate these benefits. Developing pricing and positioning strategies, managing supply chains, and building brand loyalty are other frequent responsibilities for international marketers.


Lingappan, Dhamodaran

Further information

Biography Artist:
Lingappan, Dhamodaran
I am working as an Assistant Professor in Haramaya University, Ethiopia. I have more than 15 years experience in academic field.Participate in leadership training and community building workshops. Attain new ideas, energy, enlightening debates and enthusiasm for teaching. My early contribution in Advanced Project Management, Operations Management.
Number of Pages:
Media Type:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
8 December 2018
Package Dimensions:
0.22 x 0.152 x 0.007 m; 0.15 kg
Manufacturer Part Number:
We use cookies on our website to make our services more efficient and more user-friendly. Therefore please select "Accept cookies"! Please read our Privacy Policy for further information.