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Long-Term Impact of Marketing

by Hanssens, Dominique M
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£234.11
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Hanssens, Dominique M Long-Term Impact of Marketing
Hanssens, Dominique M - Long-Term Impact of Marketing

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Delivery: between 2021-05-17 and 2021-05-19
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Description


Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.

Contributors

Author:
Hanssens, Dominique M

Further information

Media Type:
Buch gebunden
Language:
Englisch
Number of Pages:
656

Master Data

Product Type:
Hardback book
Release date:
26 May 2018
Package Dimensions:
0.235 x 0.16 x 0.039 m; 1.054 kg
GTIN:
09789813229792
DUIN:
DIN3D643BRN
£234.11
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