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Imidzh kurorta Anapa - teoriya i praktika

by Morozova, Tat'yana
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£41.99
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Morozova, Tat'yana Imidzh kurorta Anapa - teoriya i praktika
Morozova, Tat'yana - Imidzh kurorta Anapa - teoriya i praktika

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Delivery: between 2021-05-17 and 2021-05-19
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Description

V knige predstavlen kompleksnyy analiz problemy sozdaniya mediynogo imidzha goroda Anapa i prodvizheniya kurortnoy territorii v sredstvakh massovoy kommunikatsii. Izlozheny kontseptsii issledovaniya mediynogo diskursa goroda, rol' imidzhevykh kommunikatsiy, imidzhevykh drayverov v prodvizhenii territoriy. Soderzhanie knigi rasshiryaet informatsionnuyu i metodologicheskuyu bazu uchebnykh kursov i distsiplin, obespechivayushchikh podgotovku spetsialistov v oblasti reklamnykh kommunikatsiy, zhurnalistiki i marketinga. Kniga adresovana spetsialistam v oblasti svyazey s obshchestvennost'yu, reklamy i zhurnalistiki, prepodavatelyam vuzov, aspirantam i studentam.

Contributors

Author:
Morozova, Tat'yana

Further information

Media Type:
Taschenbuch
Publisher:
LAP Lambert Academic Publishing
Biography Artist:
Tat'yana Morozova kandidat psikhologicheskikh nauk, dotsent, chlen Professional'noy Psikhoterapevticheskoy Ligi, chlen-kor.Akademii Imidzhelogii, dotsent kafedry izdatel'skogo dela, reklamy i mediatekhnologiy KubGU,RGSU.Praktikuyushchiy konsul'tant po voprosam imidzha, reklamy i prodvizheniya.Avtor bolee 50 nauchnykh rabot.
Language:
Russisch
Number of Pages:
108

Master Data

Product Type:
Paperback book
Release date:
10 May 2013
Package Dimensions:
0.22 x 0.15 x 0.006 m; 0.209 kg
GTIN:
09783659374029
DUIN:
MQ34LN8VDS0
£41.99
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