The Business Idea - The Early Stages of Entrepreneurship

by Soren Hougaard
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Soren Hougaard The Business Idea - The Early Stages of Entrepreneurship
Soren Hougaard - The Business Idea - The Early Stages of Entrepreneurship

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Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.


Soren Hougaard

Further information

Illustrations Note:
20 schwarz-weiße Abbildungen, 17 schwarz-weiße Tabellen, Bibliographie

Essential hands-on companion for the development of business projects

Excellent source of inspiring for budding entrepreneurs

Contains strategy evaluations by the CEO of a venture capital firm

Uses examples and case studies to show you how to create business opportunities

Media Type:
Buch gebunden
Springer Berlin
Biography Artist:

Founder and Chairman of AMS Group. Adjunct Professor in Entrepreneurship at the Copenhagen Business School. Strategy advisor for top management in large national and international corporations. Former senior positions in Deloitte & Touche, Exxon Corporation and ACNielsen AIM. MsC from the Århus Business School and MBA from INSEAD. Published the textbook "Strategic Relationship Marketing" in 2002 and "Relationship Marketing" in 1998.

Number of Pages:

Master Data

Product Type:
Hardback book
Release date:
25 October 2004
Package Dimensions:
0.236 x 0.155 x 0.02 m; 0.544 kg
Manufacturer Part Number:
20 black & white illustrations
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