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Description

This research analyzes how the design of advertisement can be effective in catching an individual consumer's eye based on how appropriates the design elements like image,text and color are chosen and put together in a product's ad. One important issue that advertising companies should notice is how people in different cultural circumstances have different tastes and viewpoints toward advertising and therefore are impressed differently when exposed to similar ads. This research analyzes the causes that make people pause on one ad among a diversity of ad clutter.

Contributors

Author Shadi Sadat Tayebi

Product Details

DUIN Q3E4QL06O84

GTIN 9783639360059

Language English

Pages 148

Product type Paperback

Effectiveness of Design Elements in Aesthetic Product Advertisement

Comparing advertisement in two countries of Iran and Sweden in terms of Picture, Color and Text

Shadi Sadat Tayebi

£51.99

Seller: Dodax EU

Delivery date: between Wednesday, May 30 and Friday, June 1

Condition: New

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