Color Now

by Gingko Press GmbH
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Gingko Press GmbH Color Now
Gingko Press GmbH - Color Now
Gingko Press GmbH - Color Now
Gingko Press GmbH - Color Now
Gingko Press GmbH - Color Now
Gingko Press GmbH - Color Now

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Description


Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single product
or an entire brand, a strong knowledge of how to select and
manipulate color is a must for designers who want to make an
impression.
Enter Color Now, a comprehensive guide to all aspects of
working with color in design. In four sections, designers will
learn the basics of the physics of light and color, the psychology
behind the ways humans react to color schemes, CMYK versus
RGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes in
different settings and lighting situations easier than ever, and a
broad survey of products and brands renowned for their use of
color provides ample inspiration to jumpstart the creative process.

Further information

Illustrations Note:
515
Language:
Englisch
Number of Pages:
256
Media Type:
Buch gebunden
Publisher:
Gingko Press GmbH

Master Data

Product Type:
Hardback book
Release date:
15 April 2018
Package Dimensions:
0.3 x 0.232 x 0.034 m;
GTIN:
09789887849407
DUIN:
BOLPCOL0S5I
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