Cenowaq politika i strategiq firmy na sowremennom ätape razwitiq

by Nikolaewa, Tat'qna
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Nikolaewa, Tat'qna Cenowaq politika i strategiq firmy na sowremennom ätape razwitiq
Nikolaewa, Tat'qna - Cenowaq politika i strategiq firmy na sowremennom ätape razwitiq

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Description

V rabote rassmatriwaütsq osnownye polozheniq politiki i strategii cen, kotorye w sowremennyh uslowiqh krajne wazhny dlq uspeshnoj marketingowoj raboty firmy. Podrobno rassmatriwaütsq wneshnie i wnutrennie faktory, predopredelqüschie cenowuü politiku firmy. Pokazana suschnost' i swqz' cenowoj politiki i strategii. Rassmatriwaütsq osnownye ätapy razrabotki cenowoj strategii, analiziruütsq osnownye widy cenowyh strategij.

Contributors

Author:
Nikolaewa, Tat'qna

Further information

Biography Artist:
Nikolaewa Tat'qna Ewgen'ewna, kandidat äkonomicheskih nauk, docent kafedry "Finansy i ceny" Uniwersiteta im. G.V. Plehanowa. Chitaet discipliny: "Finansy", "Finansy i kredit", "Cenoobrazowanie". Pedagogicheskij stazh swyshe 26 let. Awtor 7 uchebnyh posobij, soawtor 3 uchebnikow, statej. Obschij ob#em trudow bolee 70 p.l.
Language:
Russian
Number of Pages:
68
Media Type:
Softcover
Publisher:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
11 June 2015
Package Dimensions:
0.22 x 0.15 x 0.004 m; 0.15 kg
GTIN:
09783659720567
DUIN:
49F5M8845O4
£33.48
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