Companies Implementation Strategies in Politically Unstable Countries - Implementation strategy of cosmetic industries in politically unstable but economically attractive countries
by Gaspard, Sarah
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This work details the implementation project of a fictive cosmetic company in Columbia. It offers an overview of the industry and a PESTEL analysis regarding Columbia. The SWOT analysis puts forward the threats and opportunities linked to implementing a cosmetic industry in such a country. The use of tools such as the Koch Checklist and Mr. Bertrand Monnet's risk measurement table finally offer the reader a concrete recommendation.
Sarah Gaspard is a 26 years old French graduate from EDHEC Business School. Throughout her many moves and relocations whether personal or professional she has developed a vivid curiosity for international business development.
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LAP Lambert Academic Publishing
23 January 2017
0.22 x 0.15 x 0.005 m; 0.186 kg