Customer-Centric Revenue Management
by Schuessler, Shanin
VAT included - FREE Shipping
Do you like this product? Spread the word!
£13.67 incl. VAT
Only 1 items available Only 1 items available
Check other buying options
1 Offer for £15.63
Sold by Dodax EU
£15.63 incl. VAT
Delivery: between Tuesday, 5 October 2021 and Thursday, 7 October 2021
Research Paper (postgraduate) from the year 2010 in the subject Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers' perception of fairness in revenue management.
Number of Pages:
25 May 2011
0.2 x 0.138 x 0.008 m;