Customer-Centric Revenue Management

by Schuessler, Shanin
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Schuessler, Shanin Customer-Centric Revenue Management
Schuessler, Shanin - Customer-Centric Revenue Management

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Description


Research Paper (postgraduate) from the year 2010 in the subject Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers' perception of fairness in revenue management.

Contributors

Author:
Schuessler, Shanin

Further information

Language:
English
Number of Pages:
24
Media Type:
Softcover
Publisher:
GRIN Verlag

Master Data

Product Type:
Paperback book
Release date:
25 May 2011
Package Dimensions:
0.2 x 0.138 x 0.008 m;
GTIN:
09783640921799
DUIN:
D6B843R8TN5
£13.67
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