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ISBN Storyselling for Financial Advisors

by West, Scott - Sold by Dodax EU
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West, Scott ISBN Storyselling for Financial Advisors
West, Scott - ISBN Storyselling for Financial Advisors

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Description

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Contributors

Author:
West, Scott
Anthony, Mitch

Further information

Media Type:
Hardcover
Publisher:
Simon & Schuster UK
Language:
English
Number of Pages:
246

Master Data

Product Type:
Hardback book
Release date:
26 November 1999
Package Dimensions:
0.234 x 0.185 x 0.023 m; 0.59 kg
GTIN:
09780793136643
DUIN:
OVB2GFNTTC1
£24.83
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