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How to Communicate Employer Brand to Secure Profitable Future

Developing external communication strategy for attracting potential employees
by Malashenko Natalia - Sold by Dodax EU
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£43.99
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Malashenko Natalia How to Communicate Employer Brand to Secure Profitable Future
Malashenko Natalia - How to Communicate Employer Brand to Secure Profitable Future

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Delivery: between 2021-03-12 and 2021-03-16
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Description

This study is providing HR and Communications professionals with clear global guidelines on external EVP communication. The study includes contemporary literature review on Employer Branding with a particular focus on Employer Branding Communication issues. It also contains the results on-line survey on Employer Brand attributes among current newly appointed employees in Finland, Germany, Uruguay and China. The author proposes hypothesis on messages and channels to communicate EVP for different employees groups. The study has proved that there are differences in the importance of communication channels and in the attributes' perception among various employees groups. Based on these differences a communication strategy was proposed. The study was done for UPM - The Biofore Company - www.upm.com, although its results can be applicable to any modern industrial company operating globally.

Contributors

Author Malashenko Natalia

Product Details

DUIN 1PIGN0BMCI4

GTIN 9786202205382

Release Date 15.11.2017

Language English

Pages 104

Product type Paperback

Dimension 8.66 x 5.91  inches

£43.99
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