Analysis of UK Grocery Retailers -Tesco- using competitive strategies - Porter's Five Forces Analysis and Generic Strategies Model, Bowman's Strategy Clock - Investigation into Tesco

by Koutsochera, Dimitra
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£38.99
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Koutsochera, Dimitra Analysis of UK Grocery Retailers -Tesco- using competitive strategies - Porter's Five Forces Analysis and Generic Strategies Model, Bowman's Strategy Clock - Investigation into Tesco
Koutsochera, Dimitra - Analysis of UK Grocery Retailers -Tesco- using competitive strategies - Porter's Five Forces Analysis and Generic Strategies Model, Bowman's Strategy Clock - Investigation into Tesco

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Description

Nowadays, the business environment tends to be very competitive. Consequently, competitive strategies have become necessary in order the companies to differentiate themselves from their competitors in the market. The specific project analyses and describes the key competitive strategies of grocery retailers in United Kingdom paying particular attention on the case study of Tesco. Porter's Five Forces analysis and Generic Strategies model and Bowman's Strategy clock are the competitive tools that have been used to this project.

Contributors

Author:
Koutsochera, Dimitra

Further information

Media Type:
Softcover
Publisher:
LAP Lambert Academic Publishing
Biography Artist:
Ms Dimitra Koutsochera is a graduate from Business School of University of Glasgow in Scotland. She completed her Master degree in Management and her undergraduate degree in Political Sciences and Public Administration in National and Kapodistrian University of Athens.
Language:
English
Number of Pages:
52

Master Data

Product Type:
Paperback book
Release date:
24 September 2012
Package Dimensions:
0.22 x 0.15 x 0.003 m; 0.127 kg
GTIN:
09783659255076
DUIN:
IDPNUR85DIK
£38.99
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