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Description

The Pakistani Satellite TV channels have recently gone through a massive boom in Pakistan and for the survival of media industry, advertising revenue is the main source. This research aims to study what becomes the reason of the boom, takes through of the media boom and studied its affects on advertising scene in Pakistan and the arising challenges. The advertising and electronic media are intertwined and connected like the symbiosis between the two which is inherent and natural as the income from advertising provides media with partial or even pre-dominant financial feasibility. After 9/11, when the war of terror started and Pakistan chose to become a strategic ally of US war, and with an internal Government shift in Pakistan that decided to open frontiers of the country for foreign investment. With the increase in foreign investment several MNCs find route in the country. At the same time, the Government invited private sector for TV licences and from one state owned Pakistan Television, the industry swelled to the burgeoning industry of more than 55 channels.

Contributors

Author Muhammad Waqas Rana

Product Details

DUIN G49SS2S1IHC

GTIN 9783639359626

Language English

Pages 100

Product type Paperback

SATELLITE TELEVISIONS AND ADVERTISING INDUSTRY

GROWTH OF SATELLITE TELEVISIONS AND ADVERTISING INDUSTRY IN PAKISTAN

Muhammad Waqas Rana

£42.99

Seller: Dodax EU

Delivery date: between Friday, June 1 and Tuesday, June 5

Condition: New

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