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Effectiveness of Design Elements in Aesthetic Product Advertisement

Comparing advertisement in two countries of Iran and Sweden in terms of Picture, Color and Text

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This research analyzes how the design of advertisement can be effective in catching an individual consumer's eye based on how appropriates the design elements like image,text and color are chosen and put together in a product's ad. One important issue that advertising companies should notice is how people in different cultural circumstances have different tastes and viewpoints toward advertising and therefore are impressed differently when exposed to similar ads. This research analyzes the causes that make people pause on one ad among a diversity of ad clutter.